Don’t Overlook The Obvious When Launching Your Website

This really simple point is often overlooked. Quite often customers would tell me that their new website that they just launched was not receiving any traffic, and they would ask how they could be found online. Did you put your website address on your business card, your letterhead, and your marketing materials? I would ask. That is good advice, but those marketing pieces are already seen by people who know about your company or organization.

Funny that I mention that, as I look here at the grocery bag next to me and it lists that company’s website address. Don’t stop doing that, but now step it up a notch. Give me and the other viewers a reason to go to the website. Give me a discount, give me a prize, offer me information that I might be searching for (“For great recipes… visit our website yourcompany.com”). Now you are engaging the viewer. If you are trying to raise money for charity or non-profit tell me how I can help your cause by donating through your website. The local public radio channel does a fine job of this. They state “to keep this great show on the air..” donate through our site.

If your company or organization is location based, think about hanging a sign in a well traveled area. Maybe your aunt Linda lives next to a busy street. You could put your message on a yard sign. Want to spread out further, mobile advertising works too. Try a car magnet. Now your ad goes wherever you go. These ideas are simple and fairly inexpensive. Not sure where to get a sign or magnet. Check out this site to design and order magnetic signs. If you are considering the yard sign, check with your local municipality before ordering. I heard of one company whose signs were yanked by the police, and they were nice enough to dispose of them rather then return them.